http://kb.vmware.com/kb/2006985 - This video discusses and demonstrates how to open a Product Licensing or Account Support Request within the My VMware user portal.
Additional information can be viewed within the Knowledge Base article "How to file a Support Request in My VMware" which is available at the following URL http://kb.vmware.com/kb/2006985
This video is a new and updated version of a previous video http://youtu.be/7OAvrPEBaII